“Pura Vida” is Spanish for “pure life”, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laidback lifestyle. “Pura Vida” means choosing to live life to the fullest. It’s more than just a saying... it’s a lifestyle.
Every Pura Vida Bracelet is carefully handcrafted by artisans in Costa Rica. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it.
Founders Griffin and Paul partnered with Jorge and Joaquin in hopes of spreading the “pura vida” spirit with others. Today Jorge, Joaquin, and 100+ of their amigos hold full-time jobs thanks to Pura Vida Bracelets. When Jorge and Joaquin first met Griffin and Paul, they were only selling a few bracelets a week. Now the bracelets are worn by people around the world and serve as a tangible reminder to slow down and live in the moment.
Here at Pura Vida Bracelets we dream to do more. That was our inspiration behind the Charity Collection. This collection was created to give back to different causes all over the world. We are partnered with over 190 charities and have donated more than $935,358 to date. We are also a member of 1% for the Planet, meaning we donate 1% of our annual net revenue to environmental organizations worldwide. We’re constantly looking to expand our charity line and we try to support as many causes as possible.