DESCRIPTION

Please apply directly to Kohl's for this role

This role within the Kohl's in-house base Media team, has responsibilities dedicated to media strategy and cross-channel investment planning. This role is also highly collaborative across the marketing, analytics, and finance organizations and will leverage data-driven insights to inform media and investment strategiesAccountabilities

STRATEGIC PLANNING

• Translate and apply business goals and marketing objectives into annual and quarterly media objectives and strategies
• Develop and present Media plans, including go-to-market strategies, investment, channel mix, flighting and capture tactical recommendations
• Project-manage Media's milestones and presentations with in-house teams
  
  

INVESTMENT PLANNING

• Assist in planning media investment across all paid channels leveraging cross-functional marketing teams inputs and MMM data
• Collaborate with finance and channel partners for budget tracking and investment accuracy
  
  

ANALYSIS & REPORTING

• Partner with channel owners to gather recommended media refinements, and innovations for testing in order to increase media impact and efficiency
• Monitor & analyze campaign performance, pulling together performance recaps to achieve maximum efficiencies
  
  

Qualifications

REQUIRED

• BA/BS, Marketing, Business Administration
• 5+ years of agency experience, in planning and buying of traditional and digital media
• Self-starter with proven success in a fast paced work environment (retail experience a plus)
• Strong listening, organization and presentation skills
• Detail and accuracy oriented
  

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