DESCRIPTION

Please apply directly to Puma for this role.

YOUR TALENT

• Bachelor’s Degree in Communications, New Media, or equivalent with strong Social Media knowledge and experience
• 2-4 years of experience in a Social Media role at a creative agency or in house marketing department; Commercial and/or experience in a retail environment a plus.
• Possess a strong understanding of various social media platforms, their unique audiences, and content requirements.
• Proficient in Adobe Creative Cloud, specifically Adobe Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, and Lightroom.
• Strong video editing skills and must be able to shoot and create content from iPhone.
• Apply and perform creative skills including concepting, image and video research, ideation, and visual presentation.
• Knowledge of, and sensitivity to, current trends in marketing, culture, video and photography, and their application to the athletic industry.
• Strong oral and written communication skills in local market language, including meeting facilitation and presentations. Ability to clearly articulate goals and objectives.
• Ability to work cooperatively with staff, share ideas and develop effective responses.
• Proven ability to work in rapidly changing, high growth environment.
• Ability to manage multiple and competing work priorities, demands and changes.

YOUR MISSION

• Utilizes knowledge of social trends and best practices, as well as good conceptual skills, to lead the conception, creation, and production of culturally resonant social media content for brand/business target audience, including standalone projects and campaign-affiliated.
• Communicates and presents creative concepts to Associate Creative Director, with the guidance of the Senior Art Director.
• Creates presentation materials that effectively communicate creative plans to internal stakeholders, ambassador partnerships, and clients.
• Works with Creative Services leadership as well as PNA Marketing and BU partners to ensure feasibility of concepts and deliver culturally relevant content that drives awareness and engagement.
• Produces directives and electronic files for production and post-production purposes.
• Actively gains knowledge and experience regarding PUMA’s creative ethos, products and processes.
• Ensure content aligns with the company's brand and social media goals.
• Stay up-to-date with social media trends, and industry best practices to ensure content remains relevant and optimized for maximum reach and engagement, including general content marketing trends and creative approaches.
• Responsible for small projects or programs with manageable risks and resource requirements.
• Shoot and edit both video and stills for various social media platforms, such as Meta, TikTok, Snapchat, and emerging platforms.
• Write creator briefs, provide direction, and collaborate with influencers, photographers, videographers, designers, and other content creators as needed to enhance the creative process.
• Collaborate and partner with internal teams and external partners to maintain a distinct but consistent visual voice for each social channel's audience through content creation.
• Develop and execute a content strategy for social media, and occasionally other commercial needs, based on the list of deliverables from PNA Marketing.