The Essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we are all about inclusion and positivity. Our brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. We are passionate about freedom of expression and the individual voice. We place a premium on smiles. Welcome to our world imagine the possibilities.
The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and his business manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.