DESCRIPTION

Please apply directly to Pura Vida for this role.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and maintain content on social networking sites such as Instagram, TikTok, Pinterest and YouTube.
• Develop, refine, and post innovative, creative, highly effective social media assets—including Instagram Stories and Reels, TikTok videos, etc.. The ability to edit video content for social, as well as add great music and text overlays, will be key.
• Seek out and elevate strategic partnership opportunities on key social platforms.
• Plan and execute promotions and giveaways in line with business and brand objectives.
• Contribute to the development of multi-channel and multi-medium campaigns, collaborating with creative team in order to achieve campaign awareness and traffic goals.
• Develop, maintain and communicate the social media calendar.
• Proactively seek news and events that will be of interest to the social network and develop these stories for posting online, capturing photography and video content as needed.
• Identify content gaps or ideas for new content areas that will grow brand awareness and deepen consumer loyalty.
• Create paid social video assets, as needed.
• Track and report metrics relating to social media interaction.
  
  

Education And/Or Experience

• High school graduate. Bachelor’s degree in communications, marketing or other related field or equivalent experience
• 3+ years experience in social media marketing, preferably with CPG brands including fashion/jewelry
• Extensive experience and proficiency in using FB, IG, TikTok, Canva, and video editing platforms.
• Engaging, creative, and strategic writing skills that align with brand voice/style.
• Excellent communication skills, including impeccable grammar and outstanding attention to detail.
• Strong skills in digital photography, video editing, creative design, and content management.
• Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
  
  

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Engaging, creative, and strategic writing skills that align with brand voice/style.
• Excellent communication skills, including impeccable grammar and outstanding attention to detail.
• Strong skills in digital photography, video editing, creative design, and content management.
• Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
• Demonstrated ability to work with and through people to achieve results.
  
  

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment. Utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the day
• Strong sensory skills, such as good eyesight, good hearing, and dexterity
• Ability to operate office equipment, including computers, copiers, fax machines, and phones
  
  

Starting Pay Range: $56,235 - $70,265