CRM Marketing Coordinator

Asics

Boston, MA

DESCRIPTION

Please apply directly to Asics for this role.

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. POSITION PURPOSE / SUMMARY STATEMENT (defines the major functions/purpose of the position):We are looking for a passionate, detail-oriented CRM Marketing Coordinator who is a self-starter and can build and deliver campaigns and messaging that bring value and engagement from our customers while working in a fast-paced environment. Reporting directly to the CRM Marketing Manager, the CRM Marketing Coordinator will manage the daily execution of CRM marketing campaigns (email and SMS). They will own end-to-end email/SMS campaign execution, including campaign building and set up, targeting and workflow set up, QA process and deployment . The CRM Marketing Coordinator will collaborate with other departments, teams, and stakeholders to coordinate accurate details, discuss potential strategies, and provide an exceptional customer experience.In this role, you will also be required t o learn the ins and outs of the ASICS brand and the different cadences in which consumers are messaged. The ideal candidate should be passionate about learning about consumers and the relationship ASICS crafts with them through various digital touchpoints . This position works on the Creative and Digital Marketing team, which has high visibility in the organization as the main source of driving external traffic to ASICS website . SUPERVISORY RESPONSIBILITIES (include titles of positions directly reporting to this position):

This position does not have supervisory responsibilities.

Responsibilities

DUTIES AND RESPONSIBILITIES:

Create, execute targeted email, and SMS marketing campaigns to engage customers and drive conversion, including setting up campaigns, structuring A/B tests, Q/A’ing and scheduling in SFMC and Attentive platforms.
Track and analyze customer interactions and behaviors to identify trends, opportunities, and areas for improvement. Monitor data quality and consistency, identifying and resolving any issues or discrepancies to CRM and ADI teams.
Support configuration and maintenance of data automations and queries in CRM platforms.
Generate reports and provide insights on CRM performance metrics, such as customer acquisition, retention, and engagement.
Support CRM Marketing Specialist in vendor-related management and act as lead campaign builder for referral and remarketing programs within Extole and Sale cycle platforms.
Implement and optimize CRM workflows and processes to enhance efficiency.
Collaborate with cross-functional teams to help implement CRM strategies and best practices.
Produce monthly competitor reports across email, SMS, and omnichannel loyalty programs.
Assist in the training and development of intern and ACE program participants.

Knowledge, Skills & Abilities

Experience in Salesforce (Marketing and Commerce Cloud)
Experience in SMS marketing (Attentive or similar platform)
Experience in Google Analytics, Tableau, or similar reporting tools
Strong SQL and Excel skills, including the ability to measure and report on performance and success to forecasted KPI’s.
Team Player, all-hands on deck mentality with an ability to multitask and prioritize tasks with strict deadlines.
Highly organized, detail-oriented and focused on quality control and execution efficiency.
Strong written and verbal communication skills; demonstrated through reporting and presentations in a business.

Core Competencies