Senior Manager, Retail Marketing

Michael Kors

New York, NY

DESCRIPTION

Who You Are:

You will sit within the Consumer Marketing team and are responsible for driving the alignment and cross-channel execution of core marketing strategies and retail excellence.

What You’ll Do:

Core responsibilities would include:

  • Envision, drive and communicate retail marketing strategy to deliver on traffic and business KPIs
  • Own evergreen retail strategies online and off
  • Drive store animation, eventing and messaging consistency
  • Support 360 programs pre- and post-brief

Retail Marketing

  • Drive Retail marketing for Lifestyle, Outlet and Collection
  • Develop/implement O2O programs in partnership with the Digital Marketing team.
  • Drive retail tier strategy (A doors, B doors, C doors)
  • Partner with key retail developer partners
  • Develop the next gen retail consumer journey in collaboration with Consumer and VM through innovation and test-and-learn initiatives.
  • Create and own Retail Excellence Playbook
  • Own Retail signage, eventing, advertising, and animation
  • Own Clientelling marketing strategies in conjunction with Global CRM
  • Partner with Technology and Global CRM teams on POS evolution and in-store program executions
  • Manage Retail budget, invoices and financial reporting.
  • Partner with VP to drive 360 marketing execution and alignment across select programs in Ecomm, Retail and Outlet delivering a unified consumer experience.
  • Own evergreen creative programs & in-season briefs

You’ll Need to Have:

  • Bachelor’s Degree or equivalent
  • 5-7 years Marketing experience
  • Ability to work in NYC office
  • Expertise within consumer & retail marketing
  • Ability to influence and drive results within a highly matrixed organization
  • Leaderships skills with the ability to manage, engage, mentor and retain team

We’d Like to See:

  • Awareness of the retail marketing landscape and high level of market knowledge/industry trends and consumer behaviors
  • Ability to partner fluently across teams including Consumer Marketing, Stores, Retail Ops, Brand/creative, Analytics and IT
  • Ability to build relationships with and work collaboratively across the organization
  • Attention to detail, analytical and critical thinking skills
  • Interpersonal and communication skills and the ability to communicate complex concepts.
  • Self-starter looking to make an impact
  • High level knowledge of Microsoft Excel and PowerPoint

Capri Perks:

  • Generous Paid Time Off & Holiday Schedule
  • Summer Fridays
  • Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
  • Cross-brand Discount
  • Exclusive Employee Sales
  • 401k Match
  • Paid Parental Leave
  • Thrive Wellness Program (seasonal in-office massages and more!)
  • Commuter Benefits
  • Gym Discounts

Apply Now

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