Digital Analyst

Fox Head, Inc - Irvine, CA

Posted: October 18th, 2021


Fox is seeking a passionate and seasoned Digital Analyst to join our team! The Digital Analyst will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization. To succeed in the role, the Digital Analyst must possess a high attention to detail and be curios to understand the “why” behind performance and have the ability to create and support a story based on quantitative findings.

Essential Functions of this Role:

The essential duties and responsibilities of this position include, but are not limited to:

  • Digital Marketing and CRM reporting and ownership of driving homogenization of data layer, tagging, and Multi-Channel attribution model optimization.
  • Manage Fox’s global Attribution model which includes its refinement, presentation and communication on insights and trends for all global DTC ecommerce storefronts.
  • Partner with Head of Digital, Finance and Ops to drive margin dilution project identification based on analysis of drivers.
  • Manage and evolve existing (e.g. weekly, monthly, quarterly, etc.) reporting structure.
  • Support business partners with ad-hoc reporting and in-depth website and app analysis.
  • Design effective and impactful reports and visualizations for business and technical audiences
  • Collaborate with business, technology, and analytics partners to determine needs and assist with defining data collection requirements.
  • Work with implementation specialists to validate website tracking.
  • Leverage analytics to continuously recommend optimization tactics that will improve site and mobile app performance and engagement.
  • Define and execute quality assurance procedures to ensure accuracy of analytical output.
  • Create presentations to highlight analysis and tell the story.
  • Proactively monitor eCommerce platform for changes in customer behavior and communicate these insights, with commercial thinking, clearly to the Direct and broader team to drive change. 
  • Investigate specific issues and propose solutions by analyzing data from a wide range of sources including digital analytics data, customer feedback, and session replay tools. 
  • Collaborate with the eCommerce team to develop multi-variant A/B tests, and support post-test analysis.
  • Maintain working knowledge of industry best practices and changes in analytics platforms and identify how they impact existing programs. 
  • Build relationships and work closely with cross-functional teams.

Basic Qualifications:

·                3+ years of experience with web analytics tools such as Adobe Analytics or Google Analytics

·                Ability to derive actionable insights from data and effectively guide decision-making

·                Ability to design tagging strategies and effectively QA analytics tracking on mobile platforms

·                Proactive curiosity to understand the “Why” behind performance, decisions, etc.

·                Ability managing deadlines and excellent at prioritizing workload in a fast-paced, complex environment

·                Excellent written and verbal communication skills

·                Ability to maintain and grow relationships with partners/clients/team

·                Strong attention to detail

Supervisory Responsibilities:

  • None

Work Environment:

  • This job operates within the corporate offices. 

Physical Demands:

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

Expected Hours of Work:

  • May be required to work more than 8 hours during a workday.
  • Required to work evenings, weekends, and holidays.


About Fox Head, Inc

Fox Head, Inc. is headquartered in Irvine, CA, with additional offices in Morgan Hill, CA and Barcelona, Spain. The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding motorsport of motocross. Through sponsoring and working closely with the best riders in the history of the sport - riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, Jeremy McGrath and Steve Lamson - our company has researched and developed race clothing that provides riders with maximum protection and performance and freedom of movement. For more than three decades Fox has created the best motocross riding apparel in the world, which is able to withstand the elements and the torturous racing conditions that are a major part of motocross.

Fox Racing first opened for business in 1974, when Geoff Fox, a Ph. D. who taught physics at the University of Santa Clara, launched Moto-X Fox, a tiny distribution business for European motocross parts and accessories in a 1,500-square foot building in Campbell, California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for racers looking for an on-track advantage. In the spring of 1977 Geoff was determined to show the American motocross public that his products were superior to those of the competition. He created his own privately-owned professional motocross team, Team Moto-X Fox. Going up against the might of the Japanese factory teams, Team Moto-X Fox riders became the top non-factory riders in the series, finishing fifth, sixth and seventh in the highly-competitive AMA 125cc National Championship series, thereby achieving Geoff's goal of proving that his handmade parts were the best that money could buy.

During the series, Team Moto-X Fox riders wore bright red, yellow and orange race outfits. Handmade by Fox, the clothing became an instant hit with the fans and interested enthusiasts started calling the Fox shop in Campbell inquiring about its availability. Over the course of the next few years Fox was completely reorganized to become a major player in the U.S. motocross apparel industry. In 1980, Fox rider Mark Barnett won the company's first National Championship, and two years later, Brad Lackey won Fox 's (and the United States') first World Motocross Championship. In the ensuing two-plus decades, Fox-sponsored riders have won over 40 National Motocross and Supercross Championships. In 2006 Fox rider Ricky Carmichael won the AMA Supercross Championship, while Lifelong Fox rider James Stewart won the FIM World Supercross Championship.

Today, Fox remains a family owned and operated business, with the second generation working full-time at the company. During the last three decades, Fox Racing has become an international leader in the youth lifestyle clothing market with its famous Fox Head logo seen worldwide. In doing so, the family has held steadfast to Geoff Fox's original goal of making the best motocross products money can buy. Constant research, development, and fine-tuning goes into Fox race apparel and performance gear. Through the guidance and feedback of Fox's championship-winning athletes, the company continues to lead the charge by utilizing the best technology and design talent available to enhance and optimize the quality, comfort and performance of all of its products. It is through lessons learned through relationships with the best athletes in the world that Fox will continue to create and offer the finest lines of apparel and clothing available today.