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Marketing Activation Associate

Gore Wear -

Posted: October 15th, 2021


Description

We are looking for a [Marketing Activation Manager] to join our [GORE ® WEAR MARKETING TEAM] in [North America] who will [own the implementation of the seasonal marketing plans that support key product launches, drive business growth and establish customer loyalty].

Responsibilities

•            Provide input to NA market strategy with respect to consumer relevance and seasonality

•            Effectively influence the development of the global editorial strategy

•            Own the implementation of the seasonal marketing plans that support key product launches, drive business growth and establish customer loyalty.

•            Responsible for the monthly NA communication calendar and activations activities across all message distribution channels

•            Coordinate external partners and athletes (e.g. PR agency & social media agency, ambassadors …) and ensure KPI’s are in place and met.

•            Facilitate digital agility through real-time analysis of, and adjustments to, marketplace trends, channel needs and/or inventory position. 

•            Capture, Analyze and Report Data with respect to the effectiveness of our launch supporting marketing activities

•            Responsible for monthly marketing performance and budget reports from distribution channels and ensure budgets are on target.

Required Qualifications

•            Minimum Bachelors Degree

•            5+ years experience in marketing in a premium multi channel brand

•            Strong knowledge of endurance apparel industry , high affinity to endurance sports like cycling and running

•            Experience translating high level strategy into actionable tactical plans

•            Proven track record in developing and execution of multichannel marketing activation plans

  • Experience in a digital-led/consumer experience led company, ideally being a central contributor to digital transformation

•            Hands-on and well versed in email-marketing

•            Highly effective collaboration skills including global teams

•            digital native, self-starter, adaptive & resilient

•            Travel up to 30% of the time, openness to work in early morning hours



About Gore Wear

We invent, design, make, deliver and service products for endurance athletes to enhance their experience in all-weather conditions. It takes a scientific and systematic approach to understanding the challenges you face to create solutions that help you improve.

GOREWEAR is a team of athletes and scientists. Our headquarters are located close to the German Alps – home to some of the most inviting endurance sports terrain in the world. The wide range of weather conditions offers the variety of testing possibilities we need – to create products that work, and to improve the endurance sports experience.