Sr. Ecommerce Merchandiser

Fox Head, Inc - Irvine, CA

Posted: September 20th, 2021


The Sr. eCommerce Merchandiser is responsible for implementing the merchandising strategy by applying analytics and product storytelling. The ideal candidate must be very analytical and understand digital product representation, consumer shopping habits and onsite tactics that drive sales and conversion. 

This role will be the subject matter expert on the retail eCommerce shopping experience. They will manage the on site product life cycle to include calendar planning, product flow onto the site, concepting and orchestrating eCommerce photoshoots to executing end of life markdowns.

Essential Functions of this Role:

The essential duties and responsibilities of this position include, but are not limited to:

  • Manage and review merchandise presentation on site to ensure categorization, imagery, badging, product knowledge and pricing are accurate and meet brand guidelines.
  • Consistent, daily maintenance of the online store, executing the predefined merchandising strategies.
  • Maintain product data and make recommendations to improve filter experience and update Navigation.
  • Drive A/B testing on PLP’s and PDP’s to inform UX discussions, site enhancements.
  • Partner with Customer Service on understanding product reviews and provide product feedback to the Merch and Product teams.
  • Partner with demand planning and product merchandising teams on seasonal assortment strategies.
  • Manage and review the digital campaign calendar to ensure the merchandising story is consistent on site – including copy, imagery and pricing to ensure accuracy and adherence to brand guidelines. 
  • Collaborate with the photo studio, marketing and buying teams on campaign initiatives, product features and content planning.
  • Attend eCommerce photo shoots to ensure the right digital assets are captured. 
  • Create, manage and execute compelling product and seasonal stories. 
  • Maintain assortment plans to track all product related activities.
  • Manage new product flow process, tracking and organizing all product assets to guarantee products go live on time. Constantly seek ways to optimize and improve processes.
  • Participate in the OTB process on a weekly/monthly/annual basis, to ensure we are tracking to all corresponding KPI’s.
  • Track inventory, communicating delays and shortages to mitigate business impact.
  • Prepare and analyze reports on product performance and make recommendations on reorders.
  • Prepare daily, weekly, monthly and annual merchandising reports and business decks.
  • Send business recaps daily, weekly, monthly, etc., that include product selling KPIs as well as Site specific KPIs.
  • Partner with the DMM and Retention Manager to offer products and collections to focus campaigns on.
  • Liaise with the photo studio to ensure approval, processing and publishing of all product images.
  • Collaborate with Sales Ops to roll out seasonal markdowns and off MAP price reductions.
  • Visit competitor sites and attend product manager meetings to stay current with initiatives, trends, and opportunities.

Work Environment:

  • This job operates within the corporate office in Irvine. This role routinely uses general office equipment.

Physical Demands:

  • Sitting for long periods of time.
  • Significant manual dexterity for keying in data for long periods of time.
  • Constantly operates a computer and other office productivity machinery.

Expected Hours of Work:

  • Must be available to work occasional off-hours.
  • Must be available during standard business hours.


  • This position generally has no travel. 

Required Education, Experience and Skills:

  • Bachelor’s degree in Business, eCommerce, Accounting or a related field of study.
  • 2-3 years online experience in merchandising and buying; apparel experience required.
  • 5-7 years’ experience in a Merchandising, Buying, Planning and Allocation position.
  • Data-driven and analytical.
  • Proficient in Microsoft Excel & Powerpoint.
  • Experience with Google Analytics required.
  • Experience with Salesforce Commerce Cloud (Demandware) a huge plus.
  • A quick study on systems. Experience working across tools, ERP, site platform, Excel, GA, etc.
  • A strong understanding of the consumer / retail environment and competitive marketplace.
  • Should be a motivated self-starter, process-oriented with high attention to detail.
  • Ability to work in fast-paced environment and flexibility to accommodate demanding projects schedules.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to communicate effectively, both orally and in writing.
  • International experience a plus.

About Fox Head, Inc

Fox Head, Inc. is headquartered in Irvine, CA, with additional offices in Morgan Hill, CA and Barcelona, Spain. The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding motorsport of motocross. Through sponsoring and working closely with the best riders in the history of the sport - riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, Jeremy McGrath and Steve Lamson - our company has researched and developed race clothing that provides riders with maximum protection and performance and freedom of movement. For more than three decades Fox has created the best motocross riding apparel in the world, which is able to withstand the elements and the torturous racing conditions that are a major part of motocross.

Fox Racing first opened for business in 1974, when Geoff Fox, a Ph. D. who taught physics at the University of Santa Clara, launched Moto-X Fox, a tiny distribution business for European motocross parts and accessories in a 1,500-square foot building in Campbell, California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for racers looking for an on-track advantage. In the spring of 1977 Geoff was determined to show the American motocross public that his products were superior to those of the competition. He created his own privately-owned professional motocross team, Team Moto-X Fox. Going up against the might of the Japanese factory teams, Team Moto-X Fox riders became the top non-factory riders in the series, finishing fifth, sixth and seventh in the highly-competitive AMA 125cc National Championship series, thereby achieving Geoff's goal of proving that his handmade parts were the best that money could buy.

During the series, Team Moto-X Fox riders wore bright red, yellow and orange race outfits. Handmade by Fox, the clothing became an instant hit with the fans and interested enthusiasts started calling the Fox shop in Campbell inquiring about its availability. Over the course of the next few years Fox was completely reorganized to become a major player in the U.S. motocross apparel industry. In 1980, Fox rider Mark Barnett won the company's first National Championship, and two years later, Brad Lackey won Fox 's (and the United States') first World Motocross Championship. In the ensuing two-plus decades, Fox-sponsored riders have won over 40 National Motocross and Supercross Championships. In 2006 Fox rider Ricky Carmichael won the AMA Supercross Championship, while Lifelong Fox rider James Stewart won the FIM World Supercross Championship.

Today, Fox remains a family owned and operated business, with the second generation working full-time at the company. During the last three decades, Fox Racing has become an international leader in the youth lifestyle clothing market with its famous Fox Head logo seen worldwide. In doing so, the family has held steadfast to Geoff Fox's original goal of making the best motocross products money can buy. Constant research, development, and fine-tuning goes into Fox race apparel and performance gear. Through the guidance and feedback of Fox's championship-winning athletes, the company continues to lead the charge by utilizing the best technology and design talent available to enhance and optimize the quality, comfort and performance of all of its products. It is through lessons learned through relationships with the best athletes in the world that Fox will continue to create and offer the finest lines of apparel and clothing available today.