Email Marketing Coordinator

Under Armour - Baltimore, MD

Posted: February 12th, 2021


The Email Marketing Coordinator will support the Retention Marketing Team and is responsible for coordinating the day-to-day operations of the email marketing channel. This includes personalized, promotional, triggered, journey and retail emails, with the goal of driving profitable growth from our Direct to Consumer business. Responsibilities span project management, campaign development, reporting and analysis. The coordinator will support in planning, execution, testing, vendor/agency relationships and other projects. This position works cross-functionally with many teams across the organization, such as merchandisers, creative, campaign execution teams, as well as other areas within digital marketing. The successful candidate will have the ability to work in a fast-paced environment, highly organized, detail-oriented and possess strong communication and follow up skills.

Essential Duties & Responsibilities

Manage the day-to-day operations and execution of the email marketing programs

Collaborates with cross-functional partners (digital marketing, merchandising, CRM, creative and planning) to collect information and feedback and manage execution of changes within the appropriate deadlines.

Help manage the email marketing calendar to ensure all key initiatives and product stories are supported

Brief in creative needs and work closely with internal creative, project management teams and creative agencies on the development/execution of campaigns

Analyze and summarize weekly reporting metrics to ensure goals and KPI’s are met and identify problems or areas of opportunities

Make strategic recommendations to improve any and all aspects of the email marketing programs

Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies

Qualifications (Knowledge, Skills & Abilities)

Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors.

Experience with ESPs and reporting tools, salesforce marketing cloud experience a plus.

Education And / Or Experience

BA/BS degree in marketing or related field

1 -3 years experience in managing promotional and/or triggered, transactional or automated email marketing programs


No relocation provided

Benefits And Perks

Paid “UA Give Back” Volunteer Days: work alongside your team to support initiatives in your local community.

Under Armour merchandise & Connected Fitness app discounts – including MapMyFitness!

Maternity and Parental Leave for eligible and FMLA-eligible teammates.

Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promotephysical activity and overall well-being.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

About Under Armour

It all started in 1995 when Kevin Plank, then the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and heavy with sweat.

“There has to be something better,” he thought. He didn’t realize it then, but that one, simple statement would soon launch the performance apparel industry.

After graduation, he set out to make a superior T–shirt—one that stayed light in even the nastiest heat. After driving through the night to New York’s famous garment district for fabric samples, Plank built his first prototype, which he then gave to his Maryland teammates and friends who’d gone on to play in the NFL. With their feedback, he went back to work, quickly emerging with a revolutionary new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light.

With his design nearly perfect, Plank needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC. Twelve months later, he made his first team sale to Georgia Tech. Other major Division I teams followed in droves, along with two dozen NFL teams. The company soon moved its headquarters to South Baltimore where it developed its now-famous gearlines, which included HeatGear®, ColdGear®, and AllSeasonGear®.

The revolution had officially begun.

In 1999, Warner Brothers contracted Under Armour to outfit its actors for two upcoming football movies, Oliver Stone’s Any Given Sunday and The Replacements. The object was authenticity, and Under Armour delivered. Then, in 2003, the Brand launched its first television commercial, which introduced a rallying cry for athletes that would change the face of sports in three words: PROTECT THIS HOUSE.®

Today, not even two decades later, Under Armour makes the world’s most innovative performance footwear, apparel, and accessories and is a mainstay on athletic fields, courts, pitches, gyms, and rinks everywhere. Under Armour gear is available all over the world… and on the Brand’s website, UA.COM.

Elite athletes and teams from virtually every sport you can imagine—like Cam Newton, Tom Brady, Brandon Jennings, Lindsey Vonn, Bryce Harper, Michael Phelps, Natasha Hastings, Lauren Cheney, the Welsh Rugby Union, and many more—proudly wear Under Armour Performance gear.