ECommerce Marketing Coordinator

OluKai - Irvine, CA

Posted: December 11th, 2020


This role will be responsible for designing, creating, and delivering marketing e-mails to support the company’s products, events, and promotions, as well as engage with customers through personalized journeys. Working with various departments, this role will translate each department’s vision and goals into high quality, engaging, and revenue driving e-mails. Additionally, this role will support on site merchandising and inventory maintenance, the e-mail calendar and coordinate with all stakeholders to ensure the on-time delivery of all e-mail campaigns alongside the corresponding product and promotion launches.


The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned

Responsibilities include but are not limited to:

  • Coordinate Site Merchandising: Review sales and inventory data daily to optimize site merchandising based on sales and inventory trends, GTM launches, marketing communications, and product-related sales goals. 
  • Channel support and Collaboration: coordinate, develop and schedule, analyze email marketing and SMS campaigns based on GTM Calendar. Update calendars as needed and execute against them as scheduled.
  • Home page, navigation, collections products and content pages, coordinate and ensure timely launch of go to market and product related assets on the home page, collections pages and product pages.
  • Other responsibilities as required


  • B.S. or B.A. degree in marketing, business, related field, or equivalent of 3+ years of experience required
  • 2+ years of direct Ecom experience 
  • 2+ years of Email marketing experience 


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Experience with Shopify
  • Experience with Full Circle a plus
  • Proficient in Microsoft Office & Adobe Creative Suite a plus
  • Understanding of the latest data privacy requirements including GDPR and CCPA 
  • Outstanding attention to detail and a sense of project ownership
  • Experience implementing dynamic content and personalization within emails
  • Experience creating and implementing measurement plans and building reports, dashboards and visualizations
  • Strong project planning and execution skills
  • Able to prioritize and manage time effectively - manage multiple projects and resources
  • Able to work independently
  • Ability to maintaining a strong initiative and self-driven attitude
  • Strong writing skills

About OluKai


It started as a different approach to a footwear company. We wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship.

We view our approach today as part of a path; a journey that started with our ancestors that have passed down stories, values, and spirit. We believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It's about your actions, and inspiring the actions of others.

Our Aloha, our breath of life is about the action of giving without any expectation of receiving. Years before OluKai was profitable, we were giving back because that is part of our core values.

We produce products we believe in. Products we can stand behind. We believe in quality of product and material, craftsmanship in construction and finding quality in life by the choices we make everyday.