Senior Director of Merchandising - ECommerce

Vans - Cypress, CA

Posted: September 23rd, 2020


Director of Merchandising and Marketing (eCommerce): Become the Newest Member of the Vans Family

As the Senior Director, Merchandising (Ecommerce), you are responsible for creating and leading the comprehensive buying and site merchandising strategies that align with our financial goals, inventory strategies and drive an increase of sales in our fastest-growing revenue stream.  Your experience has prepared you to build partnerships with Regional and Global Merchandising teams to ensure the seasonal; global assortment meets the online customer and business needs.  You thrive when focusing on improvements to overall merchandise productivity and profitability to best implement brand and product direction. Your keen understanding of our consumers ensures we are developing a frictionless site experience, and maximizing opportunities to drive traffic and increase conversion.  Additionally, you have experience managing a large team and inspiring your direct reports to be the best versions of themselves and create a supportive and collaborative team environment. You have connectivity to youth culture and are deeply immersed in our four pillars: music, street culture, action sports, and fashion.

How You Will Make a Difference:

  1. Deliver on best in class product assortment prioritizing brand storytelling focused on engaging with our online consumers and deepen their connectivity.
  2. Develops and manages merchandise productivity plan (e.g., Direct Open To Buys, Assortment Plans, Margin Plans, and Turn Goals).  
  3. Manages inventory to ensure maximum return on investment. Accountable for overall inventory levels, margins, turns, and sales promotions.
  4. Collaborates with marketing & product teams to best maximize brand positioning and category definition. Evaluate and maintain effective category groupings, sequencing, site search filtering and categorization strategies that facilitate efficient search, reinforce a positive brand experience, and support effective visual merchandising. Ensures new products are set-up on time and merchandised according to analytics, testing data, and relevant strategies.
  5. Oversee the development of seasonal hindsight and the strategic opportunities use to inform Go-To-Market processes(GTM) partnering with Regional Merchandising, Brick and Mortar, and Regional Marketing teams to communicate the needs of the online consumer.
  6. Collaborate with Planning Director to financially plan sales, inventory, and turn, as well as create open-to-buy forecasts and re-forecast sales to meet department financial goals
  7. Partners with cross-functional teams (Marketing, Operations, IT) create a compelling site, focusing on user experience, brand direction, converting sales, etc. Explores new opportunities and services for merchandising the site; tests and develops roll-out strategy for those deemed likely to meet sales and ROI goals.
  8. Budget responsibility for all site merchandising, photography, copywriting, and other related expenses.
  9. Responsible for image production and copywriting processes. Lead copy and photo briefs for products. 
  10. Responsible for creating and driving the best customer experience across our digital platforms (desktop, tablet, mobile), focusing on optimizing engagement and increasing conversion through Site Merchandising. 

Skills for Success:

Years of Related Professional Experience: 10+ years

Educational/ Position Requirements:

  • A Bachelor’s degree in Business or related field and a minimum of 5 years general management experience in the Retail Merchandising field or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.
  • Experience working in the eCommerce industry

Special Physical and/or Mental Requirements:

  • Travel by air and overnight, as required 20% amount of time.
  • Lifting and/or bending 10 pounds of weight.

About Vans

Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 250 company owned stores as well as independent retailers. Internationally, Vans sells its goods in approximately 70 countries through a network of subsidiaries, distributors and foreign offices. Headquartered in Cypress, California, Vans employs more than 350 at our corporate office and distribution center.

Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing® the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®