ECommerce Website Director

Lunya - Santa Monica, CA

Posted: August 9th, 2020


You are a problem solver who is ready to lead the digital product for a rapidly scaling ecommerce brand. Perhaps you’ve been the #2 in charge of website development on a successful DTC brand or led ecomm strategy and technical implementation for a brand within a larger company and are now eager to step up and take full ownership and responsibility for a web store. Either way, you are an entrepreneurial, strategic and results-oriented leader with technical web development chops.

What you’ll do:

  • ?  Manage the ecommerce roadmap for feature development

  • ?  Deliver agreed web KPIs including engagement behaviors and conversion rates

  • ?  Set the technical strategy for web development, recommending technology choices and feature

    sets to achieve organizational goals

  • ?  Established a structured and organized agile website development process - maintaining

    requirements and delivering on time for each dev sprint.

  • ?  Develop and deploy segmented onsite customer journeys, including onboarding the integration of

    a website with a new CDP

  • ?  Create a culture of systematic A/B testing to optimize engagement behaviors and conversion

  • ?  Lead the development of new interactive features, segmented experience and other UX

    customizations - ideating, designing, scoping, developing, testing, launching and maintaining.

  • ?  Identify site performance issues and optimizations, including rapid response triage for critical

    technical issues, while tracking and managing the long tail of non-critical issues.

  • ?  Systematically evaluate all apps and web technologies to ensure we are leveraging best-in-class

    tools that meet our specific needs.

  • ?  Lead a team of external developers and manage their workflow for on time delivery

  • ?  Manage an internal website coordinator and grow your team over time

  • ?  Work closely with Marketing and Content teammates to design and manage the execution of

    onsite interactive elements for each marketing campaign

    Who you are:

  • ?  Ecommerce leader trained in agile development

  • ?  Good at optimizing resources in a rapidly scaling organization

  • ?  Organized and detail-oriented professional that never lets anything fall through the cracks

  • ?  Passionate about building a best-in-class website with buzz-worthy features and design

  • ?  Experience creating unique interactive features - from ideation to design to development

  • ?  Commercially-minded professionally with strong customer orientation

  • ?  Broad thinker with an understanding of a full website ecosystem, including UI, integrations,

    databases and tools

  • ?  Creative problem solver who can troubleshoot with quick fixes and long-term solutions

    What you’ll need:

  • ?  Shopify Plus expertise required

  • ?  Experience with a direct to consumer brand preferred

  • ?  Experience leading a team of external front end developers/engineers

  • ?  Ability to work under an agile development cycle with strict timelines in a fast moving high-energy


  • ?  Comfortable self-managing priorities, recognizing the difference between urgent, important and

    low priority

  • ?  Strong understanding of mobile first principles, including cross device support, and best practices

    in UI design

? Ability to work full time in Santa Monica or WFH as needed

In addition to base compensation, this role will also provide a discount on Lunya goods, medical insurance, and PTO in accordance with company policy.

Who we are:

At Lunya, our sleepwear helps women sleep better and feel confidently comfortable.

Our small-but-mighty team is smart, creative, passionate, and entrepreneurial-minded, who meet the same superior standards we set for our products. Our company culture is special and unique – you’ll dig it, we promise. ...

About Lunya

At Lunya, we have reinvented sleepwear for the modern woman by designing clothes that perform in the bedroom. Our fabrics and features are engineered to keep women looking and feeling their best between the sheets.


In early 2012 I happened to glance at myself in the mirror as I headed to bed. The reflection looking back at me was wearing my husband's oversize T-shirt and boxer briefs... I reflected on this outfit choice and realized that I chose comfortable clothes but they didn’t make me feel good.  In many ways they illustrated how little time and energy I dedicated to myself.

I set out trying to find something that would be a better personal statement. Something that would be functional and flattering and help me recapture “me”. The “me” forgotten almost all day between errands, work, cooking, bills, organizing, school, kids, spouse, dog, etc. My choices were uncomfortable sexy lingerie or frumpy PJ's. None of these were “me”.

From that point on I was on a mission to make women look and feel fabulous. Looking great means design choices that are flattering and thoughtful about the needs of a woman's body and feeling great means crafting styles and utilizing materials that are mindful of the needs and wants of a sleeping person.

Lunya creates luxurious performance sleepwear thoughtfully designed to help you recapture the “me” in your life because there is nothing more beautiful and alluring than a woman embracing “me”.

-Ashley Merrill, Founder