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Senior Ecommerce Web Analyst

Columbia Sportswear - Portland, OR

Posted: August 8th, 2020


Description

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS. 

At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.?? 

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.? 

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.??

And we believe in you.?? 

ABOUT THE POSITION? 

The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience.

The Web Analyst will work with internal and external clients to provide recommendations and drive eCommerce optimizations and insights. This position requires the analyst to have knowledge in web analytics, with a consulting and business savvy focus. The analyst will leverage their analytical skills to develop dashboards, reporting products and ultimately insights that solve business problems. This position will report work collaboratively with various cross-functional teams including operations, marketing, merchandising, planning, and relevant stakeholders to drive eCommerce excellence and efficiency.? 

HOW?YOU’LL?MAKE A DIFFERENCE  

  • Maintain daily and weekly dashboards. Participate in weekly business review meetings. Identify traffic trends, abandonment issues and opportunities for improving site conversion rates. Provide strategic insights and recommendations to increase site conversion and drive site improvements.
  • Provide monthly/quarterly deep-dive analysis of the Ecommerce business. Provide a holistic summary of performance and takeaways that take into consideration all device types, marketing programs, merchandising strategies, and promotions. Summarize and present findings to various management levels.
  • Collaborate with members of the Ecommerce team including Site Managers, Marketing, Merchandising, and Planning to provide analytic support to measure the performance of efforts.
  • Guide end-users in identifying key performance indicators for their areas and then build appropriate reporting that provides insight into the performance of initiatives and approaches within each area

YOU ARE? 

  • Effective and persuasive presentations (verbal and written) for project teams and business leaders
  • Strong data interpretation and communications skills; proven ability to summarize and present complex findings clearly and concisely to various management levels
  • Proven ability to multi-task and work effectively in a dynamic environment

YOU HAVE? 

  • Bachelor’s degree in business or quantitative field preferably in Business, Marketing, Finance, Statistics, or quantitative field
  • 5+ years of web analytics experience using Adobe Analytics/Omniture, Coremetrics, Web Trends, Tealeaf, and Google Analytics or like web analytic tools are required
  • Experience with A/B, multivariate and other forms of web usability testing. Use of Adobe Test & Target a plus
  • Experience with a Tag Management System, Google Tag Manager or Adobe Dynamic Tag Management a plus
  • Strong business acumen and ability to understand business/technical requirements for analysis purposes
  • Experience programming in JavaScript

This position is available for remote work

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.



About Columbia Sportswear

We're a family business gone global. Chairman Gert Boyle's parents — German nationals who fled Nazi Germany in 1938 — purchased a small hat company upon their arrival in Portland and named it Columbia Hat Company, after the river that inspired their new home. This humble beginning was of huge significance to the family, marking new found freedom and a fresh start. Her husband later took over, and after he died Gert ran the show, going from housewife to executive overnight. Today, her son Tim Boyle is our longtime president and CEO. The family — like our business — has experienced its ups and downs, but enjoying the outdoors together has always been an inseparable part of the program.

Columbia is made up of real people who are as passionate about the outdoors as you are. And, while our products are available around the world, we're based in the great Pacific Northwest, where majestic forests frame volcanic mountains and a rugged coast. This is where we hike, ride, fish, hunt, climb, camp, golf, paddle, run, and just enjoy fresh air with friends.