Director eCommerce

Stussy - Irvine, CA

Posted: July 29th, 2020



The Stüssy Director of Ecommerce is responsible for driving long-term profitable growth while delivering a brand first customer experience. The Director of eCommerce will be responsible for the global digital sales channels including North American, Europe, S. Korea;  building a strategic plan, clearly communicating, and leading a team to deliver results. Develop and deliver the consumer experience with both long-term strategy of growing eccomerce and day to day operations. 


  • Utilize existing historical analytics, financial performance, and long range plans to formulate a comprehensive operational plan to grow both the top and bottom line for 3 sites
  • Evaluate and propose improvements to planning and buying processes in order to optimize inventory turnover, forecasting tools to support changes in demand, and the efficient flow of inventory into US warehouses to reduce inventory cost and age
  • Develop a direct-to-consumer, marketing, promotion, and product calendar to align global brand campaigns, new product launches, brick and mortar events for aligned go-to-market plan alongside physical Stussy stores
  • Lead a strategy of international growth by providing a comprehensive strategy for delivering a first rate customer experience while adding service to new countries. 
  • Measure consumer satisfaction and frustration through various leading indicators and develop plans to continuously improve user experience and training of internal teams
  • Partner closely with the finance team while managing the eCommerce P&L 
  • Ensure brand consistency and presence on all digital products from planning user experience to design/build/test to successful launch across all 3 sites
  • Lead Direct to Consumer customer brand experience, ensuring consistent brand experience across sites 
  • Oversee Inventory planning and management across multiple warehouses.
  • Work with the logistics team for on-time / in budget order fulfilment
  • Oversee digital paid marketing efforts (in-house and agency support)
  • Manage existing customer retention through email-marketing
  • Manage external development resources/agency and be able to translate business requirements into project management plans. 
  • Report out weekly on performance to company leadership 
  • Monitor performance and partner with buying team to develop financial strategies to achieve plans both in-season & pre-season
  • Continuously create and evolve a focused DTC first go-to-market plan with development of cross-functional partnerships with focus on process efficiency and effectiveness
  • Manage and mentor up to 10 team members at various levels of responsibility and multiple roles (including customer service)


  • Minimum of three (3) years in a key eCommerce leadership role in a $10M- $50M ecommerce store(s) and ten (10) years of progressive experience in Retail or Product Merchandising
  • Passion for Translating Brand ethos into a Direct to Consumer customer experience
  • Experience in cross-border and international eCommerce 
  • Proven ability to create international presence in direct to consumer 
  • Deep understanding of retail planning, buying, and merchandising tools, processes, and performance metrics
  • Ability to work constructively under pressure, respond resourcefully to change and maintain a confident and constructive outlook despite difficulty, frustrations or ambiguity. 
  • Ability to stay focused and maintain quality when handling multiple tasks at the same time, knowing when to consult others with critical viewpoints or experience to help make key decisions
  • Experience overseeing a highly service oriented global eCommerce department
  • Experience with an ERP System (preferably Full Circle) and PLM systems a plus
  • Experience with Shopify
  • Deep understanding conversion and site analytics with Google Analytics
  • Curious and fast learner of Direct to Consumer technology and platforms

About Stussy

Stussy or Stüssy is a clothing brand and private company started in the early 1980s by Shawn Stussy. The company is one of many that benefited from the surfwear trend originating in Orange County, California, but it has largely been adopted by the streetwear and hip-hop scenes.