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Senior eCommerce Specialist

Manhattan Beachwear - Cypress, California

Posted: July 29th, 2020


Description

SUMMARY

Reporting to the VP of eCommerce, the Sr. eCommerce Specialist will oversee and execute the short and long-range objectives, policies, budgets and operating plans for the eCommerce business unit. The selected candidate will work closely with various members of cross functional teams and will be responsible for aiding in the flawless execution of the omni-channel digital commerce strategy on owned webstores, and marketplace channels for Manhattan Beachwear.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

  • Amazon.com-Specific Duties:

  • Strategically manage and maintain Amazon.com merchandising strategy and catalog, including: detail page content, (images, videos, copy, SEO, product titles, pricing, A+/EBC), ASIN variations/twisters, and ensuring accurate and timely product setups/launches (NIS) on the platform
  • Full ownership of merchandising, developing, and seasonally-refreshing multiple Amazon Brand Stores
  • Assist with executing promotional strategy on the platform (best deals, lightning deals, Prime Day deals, etc), and managing Amazon Vine campaigns
  • Collaborate with Finance/Logistics team on Amazon-related chargeback management by performing Root-Cause Analysis, initiating disputes, and recommending process improvements
  • DTC Shopify Site-Specific Duties:

  • Closely collaborate with internal and external stakeholders to align on brand strategies and to prioritize multiple projects with set deadlines.
  • Manage/optimize all site content, site merchandising (including new style setup), customer shopping experience optimizations, and recommend conversion rate improvement tactics.  
  • Execute promotional strategy on the webstores by marking down end-of-season goods, uploading promotional content, and implementing the marketing calendar
  • Assess current processes and recommend systems/process updates to eliminate redundancy and drive towards a more efficient and scalable DTC management strategy
  • Handle Customer Service escalations received from third party agency, as necessary

Qualifications

REQUIRED SKILLS AND EXPERIENCE

  • An entrepreneurial, creative and innovative mindset to proactively ensure the business stays ahead of the competition
  • 3+ years of experience managing a very high-ASIN catalog on Amazon 1P/3P (Vendor Central/Seller Central) platforms is a must
  • 3+ years of experience managing direct-to-consumer sites powered by platforms such as Shopify (preferred), BigCommerce, SAP Hybris, or Salesforce Commerce Cloud
  • Experience with email/SMS marketing platform preferred
  • Experience with Google Analytics preferred
  • Experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator) is a nice-to-have
  • Experience in product management in high growth apparel or ecommerce fulfillment industry.
  • Strong analytical skills, in particular, working with large data sets in Microsoft Excel.
  • Strong communication skills; ability to work with external clients and internal stakeholders at multiple organizational levels.
  • Knowledge of swimwear, intimates and/or apparel industry is a plus.
  • Extremely strong organizational and planning skills with the ability to work in a fast-paced and changing business development environment.
  • Bachelor’s degree in Marketing, Business Administration, IT, or related field.

PHYSICAL REQUIREMENTS

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk and hear. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.



About Manhattan Beachwear

Inspired by the beach and equipped with years of experience in the swimwear industry, Allan Colvin knew what it would take to create a niche in the swimwear marketplace when he started Manhattan Beachwear over 25 years ago. With a moniker that pointed to his favorite surf spot on the Southern California coast, and the license for the Hobie name from friend and surfing legend Hobie Alter; he created a company that would produce the first surf-inspired American classic swimwear collection under the Hobie label. Over the years, Colvin has grown the company to be one of the most successful in the industry.  On October 5, 2010, Manhattan Beachwear acquired Apparel Ventures Inc, a multi-brand, international fashion apparel company.  As a result of the acquisition, two of the most established and respected names in the swimwear industry were brought together.  Colvin remains at the helm and leads the combined entity which operates under the Manhattan Beachwear Inc. name.  Due to the acquisition, the company now sports a large and diverse portfolio of brands, providing its customer base with an unmatched brand and product mix. As a leading manufacturer of junior and women’s swimwear, Manhattan Beachwear produces its own collections, as well as holds the licenses for several of the most sought after labels in the marketplace.

Its current licenses include Kenneth Cole New York, Kenneth Cole Reaction, Sperry Top-Sider, Nanette Lepore, Lauren Ralph Lauren, Ralph Lauren,  Trina Turk, ABS, Adidas and Hobie.  In addition to their licensed brands, Manhattan Beachwear has five proprietary brands—La Blanca, The Bikini Lab, 24th and Ocean, Maxine of Hollywood and 2Bamboo.

Manhattan Beachwear’s swimwear brands are sold to major department stores and specialty chain stores nationwide including, Macy’s, Dillard’s, Saks Inc., Bloomingdales, Nordstrom, Everything But Water and Swim n Sport. Additionally, all brands are widely distributed in specialty stores, bikini shops and surf stores throughout the United States, Mexico, Canada, Australia and the UK.