Director, Global Product Marketing

Drunk Elephant

New York, NY


Pease apply directly to Drunk Elephant for this role.

Primary Duties & Responsibilities

  • Manage innovation calendar and product marketing strategy including product architecture, and product launch process
  • Develop global product strategies for 3-year innovation plan development for new product launches, key core skus and sampling
  • Ensure that innovation planning and core meet business objectives and deliver on brand financial plans
  • Partner with Product Development to optimize new launch positioning and key messaging
  • Prepare and submit NPD Product briefs with alignment from senior management
  • Present strategic pricing recommendations, based on competitive pricing analysis and COGs targets
  • Partner with Operations to determine new launch sizing, forecasting, and planning across all regions
  • Partner with US and International teams on local assortments, forecasting, line edits, and pricing recommendations with a focus on US and China
  • Partner with Copy team to develop product copy that reflects messaging priorities and aligns with brand values and tone of voice
  • Partner on artwork proofing and routing – new and existing, to ensure messaging is consistent across the board; be key liaison for artwork routing/proofing
  • Lead consumer insight studies and analytics in partnership with consumer insights team to inform decision making, understand consumer trends, validate concepts and test new go-to-market strategies
  • Stay up to date with emerging consumer trends and needs in key markets globally

Qualifications & Competencies

  • College degree, 8+ years of work experience in marketing
  • Team player
  • Forward thinking, anticipation of needs
  • Strong analytical, strategic thinking skills, ability to structure presentations
  • Strong project management skills, structured, sense of respect of timeline
  • Attention to details, ability to work independently, reliable
  • A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment
  • Leadership qualities to motivate and drive peer teams and they direct reports

#NYlawShiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local lawSalary

$119,925 - $179,888/ year

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