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Market Buzz& Industry News

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MURF Electric Bikes Hires Ally Losness as Marketing Director

08/16/2022

Losness brings over a decade of brand launch and growth experience.

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Roark Debuts Fall 2022 Collection

08/16/2022

Awol in Aotearoa is available now.

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New Fox Owner on Integration Plans

08/16/2022

We talk with Vista Outdoor CEO Chris Metz about the Fox acquisition and how Vista manages the brands in its portfolio. Plus, former Fox owner Altamont Capital Partners rewarded rank-and-file Fox employees after the sale.

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Roark Partners with Mami Wata

08/16/2022

Roark is hosting a pop up shop and gallery installation at its Berkeley flagship store.

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Burton Announces Winner of Design Your Pride

08/16/2022

The winner's collection will be available in Spring 2023.

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Photos from Waterman?s 2022

08/15/2022

Industry leaders turned out for SIMA’s annual Waterman’s event at The Ranch in Laguna Beach Saturday night.

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Surf Expo Attracts a Diverse Group of Retail Buyers to September Show

08/15/2022

Surf Expo currently has more than 4,800 buyers from more than 2,600 companies registered to attend the September show.

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Alterra Mountain Company Elevates Its Commitment to Social Responsibility

08/15/2022

The company has appointed new executive heads of its sustainability, DEI, and community foundation efforts.

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Etnies Premieres STUNTS

08/15/2022

The East Coast Skate Edit features Barney Page, Nick Garcia, Julian Lewis and Aidan Campbell.

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Brand Heavyweights Join Deodorant Maker Hume Supernatural

08/15/2022

Hires from Sun Bum, Vuori and Stance to support expansion of the brand.

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Chapter 1 ? Don’t Call Me a Consultant

08/12/2022

New Balance, Billabong, RVCA, Quiksilver, Zumiez, and Blue Tomato have entrusted me to help strengthen their sustainability programs.

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16th Annual Nissan Super Girl Surf Pro Returns to Oceanside Pier

08/12/2022

The televised event is the largest female surf contest in the world.

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Greg Manning to Build-up the Blaupunkt E-bike Business in North America

08/12/2022

The Blaupunkt Competence Center  North America is launching a portfolio of foldable E-bikes.

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Pro Surfer Conner Coffin?s Documentary World Premiere Event Recap

08/12/2022

805 Beer  hosted the world premiere of the 805 Beer documentary - “Mind Surfing: The Conner Coffin Story” in Huntington Beach at the Vans US Open of Surfing. Special guests joined the professional surfer Conner Coffin  including: Kaipo Guerrero, Greyson Fletcher, Grant Noble, Tyler Bereman, Erik Logan, Anya Violet, Jordan Small, Rob McCullough. Firestone Walker Brewing Company CMO Dustin Hinz a...

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Quiksilver Celebrates 50th Anniversary Special Release of “Five Summer Stories”

08/12/2022

More screenings will be taking place over the next few months across more than 50 theaters in the U.S. and Canada.

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Crazy Apparel Expands Retail Presence in Eastern and Western United States 

08/12/2022

The Fall/Winter 2022 collection will arrive at Crazy authorized dealers this fall.

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Hydro Flask Announces Sustainability Improvements and GHG Emissions Goals

08/12/2022

The brand rolls out new FSC-certified packaging and aims to cut emissions by appx. 46% by 2030.

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Pacsun Partners with the First Ever Virtual Influencer, Miquela

08/12/2022

Pacsun and Miquela will collaborate on social content, amplifying the brand’s back-to-school and 2022 holiday campaigns.

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Retail Check In: 17th Street Surf Shop

08/12/2022

17th Street is a high volume industry account with two stores in North Carolina and four stores in Virginia. Partner Tyler Brown discusses sales, category and inventory trends.

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OTIS Eyewear Releases Latest Imogen Caldwell Collection

08/11/2022

This is the third time OTIS have worked with Imogen Caldwell.

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