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Market Buzz& Industry News

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Alterra Mountain Company Names New Executive

06/11/2021

Alterra Mountain Company names new president and COO of Mammoth Mountain and June Mountain.

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Wavegarden Arrives in Brazil

06/11/2021

Wavegarden creates the world´s first inland tropical surf beach.

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Iconix to be Acquired in “Go Private” Transaction

06/11/2021

Iconix Acquisition Corp., an affiliate of Lancer Capital, LLC is buying Iconix for about $585 million.

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VF Corp. to Shut Down Eagle Creek Brand

06/11/2021

Eagle Creek used to be headquartered in Carlsbad, but moved to Denver in 2019 along with many other VF brands.

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ROXY Launches New Campaign to Redefine ?Cute?

06/11/2021

ROXY launches a major new campaign to empower athletes and battle stereotypes.

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Port of Los Angeles Eclipses 10 Million Container Units

06/10/2021

America’s busiest port sets Western hemisphere record for annual volume.

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Vault by Vans Teams Up with Madhappy

06/10/2021

The brands reworked the OG Style 43 LX.

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Four Largest Ski Industry Leaders Announce Joint Commitment To Fight Climate Change

06/10/2021

Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts unite.

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In4mation Opens New Retail Concept

06/10/2021

Not only will Slashers be a retail store but will also serve as a Hub for the In4mation/Aloha Army brands.

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Rip Curl?s Neil Ridgway on Going Deep with the WSL

06/10/2021

We asked Rip Curl's Chief Brand and Marketing Officer why Rip Curl is going deep with the WSL and how the brand is making the most of the sponsorships.

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