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Market Buzz& Industry News

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What to expect from Cannes 2021

06/14/2021

The event returns in virtual form, 
with MediaLink hosting an in-person event in New York City.

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Instagram?s new affiliate tool brings influencer marketing closer to proving ROI

06/14/2021

The social platform gives more insights into how the new tool will help marketers.

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Magna forecasts 15% growth in U.S. media ad revenue

06/14/2021

Growth rate is highest in 40 years and more than double Magna’s March prediction. 

 

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State of streaming ads ignites contention, report shows

06/14/2021

From creative to repetition, media buyers, sellers and consumers can't agree on quality of streaming ads. 

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How brands should approach Juneteenth

06/14/2021

Brands need to think about education and support of the Black community in their efforts around Juneteenth. 

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Why Amazon Prime Day brands need to rethink ad targeting

06/14/2021

Rules around data are changing and there are more channels to push sales.

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Citi testing new channels in push with Rashida Jones and Dan Levy

06/13/2021

Citi is exploring new marketing channels such as Twitch and TikTok in a campaign starring Rashida Jones and Dan Levy.

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The Week Ahead: ANA returns to in-person events and ?The Dating Game? gets a reboot

06/13/2021

Marketing and media industry events to watch in the next seven days.

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Watch live on July 22 at 11 a.m. EDT: Ad Age Town Hall on LGBTQ+ representation

06/11/2021

A virtual discussion on how brands can think beyond Pride Month and what inclusion really looks like.

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EBay kicks off new campaign aimed at sneakerheads and Canada?s local businesses need support: Agency Brief

06/11/2021

Also French’s Mustard and Cholula choose Fitzco as their creative and strategy AORs.

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