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Market Buzz& Industry News

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How brands and agencies are dealing with COVID resurgence?a regularly updated list

01/21/2022

Tracking the marketer and agency response to new COVID challenges.

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Coke to skip Super Bowl again?and it won?t run Olympics campaign

01/21/2022

 The decision to bypass big marketing for Beijing Games comes as sponsors face scrutiny amid human rights issues in China.

 

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Zola names Arts & Letters as its lead creative partner and Resorts World gets animated: Agency Brief

01/21/2022

Also, Havas Chicago names a new president and Buchanan’s launches immigrant-inspired apparel.

 

 

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Why the Great Resignation shows no signs of slowing down: Datacenter Weekly

01/21/2022

Plus, gauging industry innovation, macroeconomic news in a nutshell, and more.

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Marketing winners and losers of the week

01/21/2022

Carhartt stood its vaccine ground, crypto ads are under scrutiny and West Elm is caught in a viral story—plus, Champagne sales are popping.

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Walmart mandates RFID tracking for home goods?opening up potential marketing opportunities

01/21/2022

After success in apparel, Walmart applies product-level RFID to home goods and signals broader rollout ahead, opening possibilities for future in-store marketing and touchless checkouts.

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Super Bowl Alert?First commercial drops, mystery NFT and more travel

01/21/2022

I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game, which will, as of now, air on NBC on Feb. 13, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big-Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.

First spot drops 

Vroom is once again the first brand t...

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Watch the newest commercials from Care.com, Tropicana, Grubhub and more

01/21/2022

Grubhub explains what it means to experience “eggzilaration.”

 

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6 ways the advertising industry can be inclusive in 2022

01/21/2022

The Female Quotient presents ideas from media executives on how the advertising industry can become more equity-centered in 2022.

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How to effectively balance brand choice with premiumization

01/21/2022

GfK says launching premium product versions isn’t enough to add sales. Rather, invest in authentic brand stories and effective positioning communication.

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