North American Marketing Manager

Herschel Supply Company - Vancouver, Canada

Posted: November 21st, 2018



The North American Marketing Manager is responsible for executing on marketing activities for the Herschel Supply brand within USA and Canada. This member of the Marketing team is focused on providing support to all areas of marketing for the North American market from account support to community building. This role is an integral part of Herschel’s Marketing team, working closely with the Brand marketing team and reporting into the Director, Marketing Go-to-Market.

Our workplace is dynamic, supportive, and entrepreneurial in spirit, and we pride ourselves in being a collaborative, open-minded and imaginative team.
The North American Marketing Manager will:
• Drive the planning and execution of North American marketing based on global marketing strategy
• Manage and report on regional marketing budget and activations
• Collaborate with Brand and Go-To-Market teams to provide regional insight and feedback for development of global marketing plans
• Collaborate with sales, retail, and other regional teams to strategize and deliver brand support plans for all Herschel accounts
• Drive the execution of wholesale marketing programs and be accountable for measuring and reporting on marketing performance.
• Coordinate with head office marketing team for support and approval of communications, retail (wholesale, vertical, shop in shop), digital/social media, and event marketing plans
• Support the execution of communications plans, including but not limited to showroom setup, press events, advertising and product seeding
• Support execution of consumer and trade events.
• Manage execution of wholesale account marketing. 
• Manage or assist execution of all globally led marketing initiatives in region
• Develop strategies to engage and build the Herschel community and activate experiences to drive consumer engagement
• Develop partnership opportunities for marketing and events to connect Herschel to meaningful cultural moments
• Develop relationships with key influencers 
• Key connector between your local market and Global Marketing to highlight and bring awareness to local brand stories that need to be shared on a global scale

• A minimum of 5 years in a Marketing role with a minimum of 3 years’ experience at a Manager level
• Bachelor’s degree or equivalent work experience
• Experience working within a wholesale distribution required
• Strong computer skills (Microsoft Office, Adobe CS and Web applications)
• Strong ability to drive and increase ROI in marketing activities
• Comfortable in a team-oriented environment, and able to support big picture team and brand goals
• Comfortable presenting strategies and plans to internal and partner audiences
• Creative, results-driven working knowledge of trends, style and industry
• Able to prioritize, manage deadlines, and make decisions under pressure
• Resourceful & strong problem-solving skills
• Strong work ethic, integrity and ambition to succeed
• High level of confidence and ability to network
• Highly organized and detail oriented


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About Herschel Supply Company

In the early 1900s, Peter Alexander Cormack and his wife made the journey from Wick, Scotland and settled in the small town of Herschel, whose population today is counted at 30 residents.

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of the small town where three generations of their family grew up. Based in Vancouver, Canada, Herschel Supply is a design driven global accessories brand that produces quality products with a fine regard for detail.

The details of a Herschel Supply product are inspired by the utilitarian features once found inside hiking backpacks and travel bags from earlier years. All of our products have standard details including liners, key clips and pocket sleeves to ensure our products remain useful for todays users.