Ecomm Manager

Rastaclat - Long Beach, CA

Posted: November 6th, 2018


Rastaclat is looking for a passionate, highly skilled digital expert to bring our brand mission of Spreading Positivity to life through direct to consumer efforts. The eCommerce Manager will be primarily responsible for overseeing and managing the eCommerce site and developing the strategy and execution for Rastaclat to deliver the best customer experience across all digital touch points. Reporting to the Global Digital & eCommerce Director and a part of the Marketing team, the eCommerce Manager will work closely with key managers, as well as partners within Design, Sales and Merchandising to deliver a consistent message across all channels. In addition to driving strategy, they will be responsible for creating a team culture that will drive performance through measurement.

• Develop and execute eCommerce strategy to increase brand equity, awareness and revenue.
• Develop and manage eCommerce sales forecasting, budget, inventory management and merchandising.
• Oversee the entire eCommerce division including Customer Experience. 
• Keep abreast of new developments in the e-marketing world. Researching the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.
• Lead strategies on balance of brand messaging and commerce.
• Monitor and analyze all eCommerce related expenses.
• Oversee site UX/UI design and development with cross departmental teams & vendors. 
• Manage and execute ECommerce campaigns, content and calendar.
• Generate and present to leadership regular reports based on KPIs and business goals & needs.
• Educate associates on best practices in eCommerce.
• Strategize with cross-departmental teams to help drive digital and non-digital initiatives.
• Work with Global Digital & eCommerce Director and present plans for any new advances or initiatives to improve the company’s online presence and e-sales.
• Partner with cross-functional leadership to drive company goals, both financial and messaging.
• Partner with Social Media Manager for alignment of storytelling to enhance engagement, viewership, sessions and conversion.
• Partner with Marketing leadership on content development and site integration.
• Manage inventory levels and lead the team in buy meetings. 
• Manage all vendors & third-party partners utilized to the management of the direct to consumer sector. 
• Set meaningful KPI’s that align with brand strategies, vision and goals. 
• Participate in planning and execution trend reporting and consumer insights on Digital & eCommerce platforms.

Job Requirements

• Bachelors Degree in Marketing or a related field preferred.
• Minimum of 5-7 years experience in eCommerce Management
• Strong knowledge of digital marketing best practices
• Strong organization skills, including project and time management
• Ability to work in a fast-paced environment
• Strong attention to detail
• Strong communication skills

Rastaclat is a symbol of righteousness, doing good for yourself and others. We believe that positive action can change lives, inspire confidence & unite us as human beings. #SEEK THE POSITIVE. This radiates through our company culture giving everyone on our small, but growing team the opportunity to bring their best on the daily. This position is a performance-based role that is grounded in our core values and offers upward growth potential. Our team of 30 employees share a positive work environment in a new, spacious office out of Lakewood, CA that is walking distance from solid restaurants, shopping and a fitness center. Every quarter our team participates in a charitable, giveback event to keep the positivity flowing and we keep the team vibes strong with monthly-catered lunches, yearly company-wide incentives and a generous benefit/retirement package. 

• Medical Benefits
• 401K Retirement and Profit Sharing Benefits
• Company sponsored Apple laptop 
• Monthly Catered Lunches
• Quarterly Charitable Events & Annual Company Incentives
• Healthy Snacks
• Positive Company Environment

*Must provide at least three references, two directly from past managers in related ECommerce position.

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About Rastaclat

Rastaclat® (rah-stuh-claht): the cloth of the righteous.

A brand founded in Long Beach, California from the roots of the action sports, art, music, and street culture. Rastaclat® is dedicated to the spirit of Spreading Positive Vibrations® encouraging individual style, a sense of positivity and freedom of expression. We strive to build timeless and innovative accessories inspired by our every day lives while embracing all cultures throughout our planet. We yield great pride in our hand made accessories and uncompromisable quality designed here in the United States of America.

Embraced by many – wear it loud, wear it proud! RASTACLAT®