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Brand Marketing Specialist

TOMS - Santa Monica, CA

Posted: October 10th, 2018


Description

Job Summary

The Brand Marketing Specialist will be responsible for supporting TOMS’ brand strategy and marketing efforts globally.  This individual will be responsible for bringing our brand evolution and changemaker programs to life. S/he will act as the keeper of the brand, and oversee all Brand and Impact communication and content to ensure consistency and effectiveness. 

Essential Responsibilities

Brand Strategy

  • Contribute to the development of our global brand strategy, ensuring brand product and giving integration
  • Research cultural/industry trends, consumer insights and competitive landscape to help inform brand strategy development
  • Develop consumer journey to ensure marketing/content efforts will drive awareness, consideration and purchase
  • Support brand strategy development in the go-to-market process
  • Provide ongoing brand strategy support for our regional/global cross-functional partners
  • Support with brand guardianship to ensure brand consistency across all our global communication efforts

Marketing Strategy and Execution

  • Contribute to the development of our global marketing strategy, including our changemaker/impact marketing programs
  • Partner with the Giving Team to guide NGO and changemaker program integration. Oversee development and execution of impact programs and activations, and giving communications globally.
  • Oversee brand marketing execution across our paid, owned and earned efforts
  • Contribute to building and socializing global marketing calendar
  • Lead development of brand/cultural moments creative briefs, and work with the regional marketing leads to execute
  • Build brand programs and experiences that are relevant to the influencer community
  • Changemaker Programs
  • Support with identifying, vetting and securing changemakers globally
  • Work closely with the regional marketing teams to scope changemaker projects and develop marketing programs, content and activations specific to each region 
  • Lead the Americas changemaker management which includes building contracts, overseeing project development and acting as the client liaison

Project Management

  • Lead the coordination of key projects including: planning, execution, and measurement
  • Project manage timelines, key stakeholder input/approvals, and deliverables
  • Lead special projects and innovation efforts to engage with new audiences and drive brand demand (ie. business school pitch competitions, partnerships)
  • Track metrics and analyze progress against agreed upon KPIs. Share findings with stakeholders and makes recommendations to inform future planning.
  • Support with budget management

 

Requirements and Qualifications

  • Develop trusting relationships with key stakeholders and employees across TOMS departments
  • Highly organized, detail-oriented, and possesses outstanding follow-through skills
  • Ability to effectively manage time across diverse and multiple work streams
  • Self-directing and motivated; ability to lead without authority
  • Strong Project Management skills
  • Comfortable in a growing, fast-changing company environment

Education and Experience

  • Bachelor’s Degree 
  • Minimum 5+ years of professional creative, marketing/brand experience
  • Excellent oral and written communication skills
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About TOMS

The TOMS® Story

While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®.

What began as a simple idea has evolved into a powerful business model that helps address need and advance health, education and economic opportunity for children and their communities around the world.

We give in over 70 countries

We've given over 35 million pairs of shoes to children in need, teaching us 35 million lessons. Since 2006, people like you have helped us achieve this amazing number – and it's leading to bigger and better things, like giving different types of shoes based on terrain and season, or creating local jobs by producing shoes in countries where we give.

TOMS® Shoes are always given to children through humanitarian organizations who incorporate shoes into their community development programs.

The gift of sight

TOMS® Eyewear launched in 2011, and has helped restore sight to over 275,000 people in need. We give sight in 13 countries, providing prescription glasses, medical treatment and/or sight-saving surgery with each purchase of eyewear.

Not only does a purchase help restore sight, it supports sustainable community-based eye care programs, the creation of professional jobs (often for young women) and helps provide basic eye care training to local health volunteers and teachers.

Clean water

TOMS Roasting Co. launched in 2014, and has helped provide over 67,000 weeks of safe water in 6 countries. With each purchase of TOMS Roasting Co. Coffee, we work with our Giving Partners to provide 140 liters of safe water (a one week supply) to a person in need.

By supporting the creation of sustainable water systems, we are able to help provide entire communities with access to safe water, which leads to improved health, increased economic productivity, job creation and access to education.

Safer birth

In 2015, TOMS Bag Collection launched in 4 countries with 3 Giving Partners to help address the need for advancements in maternal health. Purchases of TOMS Bags help our Giving Partners provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby.

With every bag you purchase, TOMS will help provide a safe birth for a mother and baby in need. One for One®.

What started as a company has become a movement

Our movement is made up of many parts, including One Day Without Shoes and World Sight Day, our annual days to raise awareness for the global issues of poverty and avoidable blindness and visual impairment.

Shoes

In addition to the alpargata-inspired Classics, TOMS® offers a variety of footwear styles for menwomen and kids. From everyday men's shoes like Paseos to fun and flirty Strappy Wedges, we are passionate about both the fashion and compassion we offer.

Eyewear

Our Eyewear is inspired by iconic and vintage style, from wayfarer-inspired Classics to pilot frames to historic oversized lenses, and every purchase provides our customers the opportunity to restore sight to a person in need.

Coffee

Our coffee beans are roasted in the United States, and are sourced from several regions around the world. While each region we source from produces a signature flavor profile, they all have one thing in common: a proud, longstanding tradition of great coffee.

Bags

The TOMS Bag Collection is inspired by the styles and textiles we've seen in the locations where we give shoes, sight and water. Reflecting a global ethos, the entire line conveys our passion for functional beauty and everyday utility – all while communicating our pledge to make a difference in the lives of others.