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Social Media Influencer Specialist

Too Faced Cosmetics - Irvine, CA

Posted: August 8th, 2018


Description

Summary

We are Painting the World Pink One New Hire at a Time and we need your help!  The Too Faced Social Media team is growing and we are seeking a social-savvy specialist who gets the Influencer world and knows how to connect. This position is responsible for working with influencers to develop social media programming for the Too Faced brand.  The ideal candidate has experience in influencer relations as it relates to identifying influencers, building relationships and developing programming/content globally.

Responsibilities:

  • Support all social influencer programs including long term relationships, seasonal activation, and substantial micro-influencer program
  • Understand the influencer landscape, their social platforms, content creation patterns and their work within the beauty and fashion industry
  • Develop stories leveraging influencers to connect to brand objectives and consumer needs
  • Perform competitive analysis, industry research, assessment of best practices and KPIs (e.g. earned media value) in a consistently changing landscape
  • Monitor, track and share new digital and social trends, tools and platforms to connect with brand strategies
  • Utilize Tribe Dynamics and other social listening tools/platforms to measure influencer activity against brand KPIs
  • Develop recommendations informed by consumer insights, KPIs and industry landscape
  • Attend influencer events
  • Recommend and assist in developing outside the box ideas for influencer events
  • Target new influencers, build relationships
  • Other duties and responsibilities required by management

Requirements/Experience:

  • College Degree in Marketing Communications / PR or related field
  • At least 3 years working at a lifestyle, beauty or fashion brand or at a PR or talent relations agency. – This is your jam!
  • Digital fluency in the beauty or fashion influencer landscape – knows how to rock it!
  • Ability to travel up to 10% (domestic and international) of time
  • Demonstrated relationships with influencers – it’s all about who you know and what you’ve done!
  • Creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers and consumer engagement – Creative thinker, no idea to big or to small!
  • Excellent team player – we’re in it together!
  • Active within social media – super savvy and sassy!
  • Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business – Knows how to roll with it and doesn’t sweat the small stuff!?
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About Too Faced Cosmetics

With exuberant approach to everything we do:

We use the finest, cutting-edge ingredients to create innovative cruelty-free color cosmetics that women love to wear

We are unabashedly pink, pretty and feminine with a playful wink

We show you how to create different looks, inspire confidence to experiment, and encourage you to Own Your Pretty

 

We believe makeup is power,giving women the freedom every day to express themselves and the confidence to take on the world.

Makeup is so much more than a little color on your face. It's a mood booster and powerful ally. So be a star, shimmer it up, live it up and take over the world!

Create your own looks, find what you love and Own Your Pretty