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Digital Campagin Associate

Quiksilver - Huntington Beach, CA

Posted: July 3rd, 2018


Description

Summary:

 The digital campaign manager supports the Digital Factory team in planning, monitoring and assisting in the development of regional campaigns.  The digital campaign manager will follow processes for creating strategy/plan, proposing and optimizing campaigns.

Responsibilities:

  • Manage regional digital campaign projects through internal tools
  • Assign tasks to relevant parties and project manage to meet campaign deadlines
  • Deliver final campaign assets to digital team and onsite content manager
  • Collaborate with internal teams to design, develop and implement digital campaigns
  • QA deployment in staging and production to ensure proper campaign launch
  • Work with analytics team to report on shop/site metrics post launch
  • Highlight potential risks or malfunctions and act proactively to resolve issues
  • Seek opportunities for improvement and suggest new commercial projects
  • Execute, optimize and monitor display campaigns in collaboration with vendors and agencies

Required Experience/Skills/Education:

  • BA/BS or equivalent working experience
  • Proven work experience in previous digital project roles
  • You have experience reviewing site metrics and making strategic decisions based on data
  • Familiarity with digital tools – including display and social media buying
  • Understanding of digital marketing and Omniture Analytics or desire to learn
  • Knowledge of user experience and how business tools and objectives fit in this environment
  • Excellent organization and time management skills
  • Knowledge of latest trends including: demand generation, metrics and measurement, nurture strategies, digital, online and live events
  • Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
  • Proactive, detail-oriented and highly organized
  • Able to multi-task and effectively manage several projects at once

 PREFERRED EXPERIENCE/SKILLS:

  • Solid knowledge of Google docs, Word, Excel, PowerPoint, Keynote.
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About Quiksilver

Quiksilver, Inc., incorporated in 1976, is a diversified company that designs, produces and distributes branded apparel, footwear, accessories and related products. Its products are sold in over 90 countries in a range of distribution channels, including surf shops, skateboard shops, snowboard shops, its concept stores, other specialty stores and select department stores. The Company has three operating segments consisting of the Americas, Europe and Asia/Pacific, each of which sells a range of its products. The Americas segment includes revenues from the United States, Canada and Latin America. The European segment includes revenues primarily from Western Europe. The Asia/Pacific segment includes revenues primarily from Australia, Japan, New Zealand and Indonesia. The Company’s brands are focused on different sports within the outdoor market.

The Company’s Quiksilver brand represents the boardriding lifestyle, which includes not only surfing, but also skateboarding and snowboarding. It includes shirts, walkshorts, t-shirts, fleece, pants, jackets, snowboardwear, footwear, hats, backpacks, wetsuits, watches, eyewear and other accessories. Quiksilver’s market includes men, women, boys, toddlers and infants.

The Company’s Roxy brand is for young women and also include girls, with the Teenie Wahine and Roxy Girl brands, and infants. Roxy includes a range of sportswear, swimwear, footwear, backpacks, snowboardwear, snowboards, bedroom furnishings and other accessories.

The Company’s DC brand specializes in performance skateboard shoes, snowboard boots, sandals and apparel for both young men and juniors