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eCommerce Marketing Specialist

RVCA - Costa Mesa, CA

Posted: May 22nd, 2018


Description

Summary

The Ecommerce Marketing Specialist is primarily responsible for developing and executing the Ecommerce Marketing strategy for the North America region for RVCA. They will drive and measure all Ecommerce Marketing efforts to increase traffic, sales and conversion. 

PRIMARY RESPONSIBILITIES INCLUDE:

  • Develops and executes the Ecommerce marketing strategy and calendar.
  • Responsible for driving traffic and conversion to meet projected sales goals through online marketing channels such as but not limited to Paid Search, CEM, Email Marketing, SEO, Affiliate, Re-Targeting, Amazon Marketplace, Social Media, etc.
  • Manages relationships with all third party marketing agencies driving sales and maximizing ROI to meet each channels goals.
  • Responsible for managing the Ecommerce Marketing budget and related financial goals.
  • Collaborate with Ecommerce team to achieve marketing objectives.
  • Seeks out new technology and services for marketing the site, develops an ROI strategy to meet goals.
  • Constantly test, analyze and optimize campaigns, promotions & landing pages to drive sales and increase conversion.

REQUIREMENTS:

  • 5+ years of professional related experience.
  • Bachelor’s degree or equivalent combination of education and experience.
  • Experience in Paid Search, Email Marketing, SEO, Affiliate programs and online Marketplaces.
  • Experience in the action sport industry is a plus.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects.
  • Software proficiency in Microsoft Office, Google Analytics and Photoshop is a plus.
  • Self-driven and motivated.
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About RVCA

Clothing company with close connections to the skateboarding, surfing, and snowboarding lifestyles.

Known for its expensive t-shirts which are made of thin cotton and depict artistic and obscure designs.

The company's name is pronounced "ru-kah", as its main logo is the word RUCA spelled with a Roman "V" in place of the "U". It is frequently misread and mispronounced as an acronym "RVCA".