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Campaign Delivery Manager

Reebok - Irvine, CA

Posted: May 17th, 2018


Description

Purpose:

This role is within the Digital Brand Commerce team, the platform that is the online connection between our brands and consumers. This business critical role is responsible for driving the roadmap and implementation of Reebok brand marketing and ecommerce digital content. The main focus is delivering campaigns to all digital platforms including the web, mobile and social for Global markets.

The Campaign Delivery Manager collaborates with various cross-functional teams on the roadmaps and execution plans of digital campaign rollouts within Reebok. The role encompasses the gathering and interpretation of business requirements as well as the partnering with BU teams for the technical  implementation and rollout of digital solutions to deliver campaigns as effectively and efficiently as possible.

In this role the expectation is for the Manager to take ownership of the execution of all marketing consumer engagement campaigns and assure a flawless execution to drive a premium shopping experience for our consumers. In this role, the Manager will have a unique opportunity to head a massive campaign execution operation at a global level, working closely with different markets across the globe.

The Campaign Manager works independently and collaboratively with multiple departments, including digital partner agencies, Global IT and Business teams to ensure excellence of delivery and functionality. The role also works closely with the horizontal Digital team to ensure the constant evolution and improvement of the shared digital tools and services.

Key Responsibilities:

Campaign execution:

  • Manage the campaign execution process as a product, continuously defining ways to improve it based on own observations, market feedback and peers input;
  • Organize on a regular basis the business review of campaign execution, involving all relevant stakeholders to collect appropriate feedback and based on it define/enrich a backlog of improvements;
  • Partner with vendors to assure a smooth campaign operations, minimize costs and optimize efficiency of the process;
  • Partner with Consumer Experience to clearly define the requirements/user stories to assure the process improvements are clear and achievable;
  • Partner with Analytics to define a campaign execution KPI framework, to on an on-going basis track and measure the productivity and efficiency of the campaign execution process/product;
  • Provide timely status report and visibility into the progress of the work being done on a sprint basis;

Functional Expertise:

  • Partner with market and IT teams, to define in detail the key functionalities to be added to the campaign execution product backlog, assuring the delivery of those functionalities together with the IT team and relevant vendors;
  • Build up and spread a solid foundation of knowledge within the team focused on key learnings around  the campaign execution process;
  • Actively listen to market and Business Units needs in terms of new features that can be added to the product/process;

Miscellaneous:

  • Drive a regular communication cadence within own product team;
  • Foster a collaborative working environment and forge meaningful working relationships that drive a high-performance culture;
  • Together with markets and consumer engagement team members, define a set of best practices and lessons learned in the campaign execution domain to ensure the wide spread of knowledge across the team;
  • Manage daily operational activities being performed by external team members belonging to different external vendors;

Key Relationships:

  • Global DBC and Brand organizations
  • Global and local Sales organizations
  • Global IT and Global Operations
  • Group functions 
  • External vendors

Knowledge Skills and Abilities:

  • Ability to apply concepts in strategy, marketing, advertising, e-Commerce, media, and brand management
  • Deep understanding of digital/mobile marketing platform applications
  • Deep routed understanding of ever changing digital/mobile landscape and technologies
  • Ability to effectively lead and motivate multi-disciplinary teams, including highly technical resources
  • Vision and strategic mind-set with the ability to sell ideas
  • Strong project management skills with the ability to manage multiple projects, creating efficiencies and economies of scale
  • Ability to build prototypes and get involved with front-end code when needed
  • Ability to cope well with ambiguity and uncertainty
  • Requisite Education and Experience / Minimum Qualifications:
  • University degree in marketing, communications, IT, business or a related field preferable; master s degree desirable
  • 5+ years of relevant work experience in a digital department, agency or similar environment
  • Understanding of digital technologies/methodologies
  • Ability to critically review functional documentation and project plans to a detailed level
  • Experience in mobile web sites and/or native app projects
  • Hands-on experience with managing operations/execution of CRM / Consumer engagement campaigns;
  • Experience in managing highly complex processes, involving multiple team in different geographies;
  • Project management experience including critical path management to deliver projects on time and within budget
  • Experience in a multi-country digital deployment preferred
  • Team Player with high resilience and a solution oriented attitude
  • Self-starter with proven experience in delivering consumer related capabilities together with IT and vendor teams;
  • Fluency in English (spoken and written)

The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.

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About Reebok

At Reebok, we love fitness. It's what wakes us up in the morning, what we think about all day and what drives us toward tomorrow.

We want to invite people to see fitness the way we do, to be passionate about it the way we are.

We believe fitness can be surprising, amazing and fun. We are so inspired by the impact fitness can have and we want to bring it to the world in a fun, intriguing way.

 

At Reebok, we have one goal. To enable people to be fit—for life. It's that simple.

We want to break down the barriers to getting fit and bring the fun back to fitness. We believe that fitness is something people should enjoy doing—not a chore. Seem like a lofty goal? Maybe. But we believe it's one worth pursuing.

Reebok has always been a fitness brand and today we are leading a new fitness revolution. Through our groundbreaking partnership with CrossFit, our collaboration with Cirque Du Soleil to create JUKARI, our unmatched footwear, apparel and equipment, and employees who not only talk the talk, but walk the walk, Reebok is uniquely positioned to provide the tools people need to be fit for life. Reebok is THE fitness brand.

At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals—as well as their career and personal objectives. It's part of the fabric of who we are and what we stand for.

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States, and Europe, we are one of the top designers, manufacturers, and marketers of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey.