Senior Product Manager, Men's Classics Footwear

Reebok - Irvine, CA

Posted: April 23rd, 2018



The Senior Product Manager is responsible for the ownership, vision and overall performance of the category.  As the owner of the category’s Footwear strategy, goals and results, the Senior Product Manager works cross-functionally to coordinate and drive commercialization, while managing the team to ensure a full effective product creation process from design creation to initial productions.

Key Accountabilities:

Product Strategy

  • Develop initiatives that drive growth in line withCorporate and Business Unit strategies
  • Execute the product line / category life cycle from concept determination through sales and distribution
  • Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets
  • Lead and manage cross-functional product line process
  • Lead, manage, and include all appropriate functions in the range planning process inclusive of model selection, silhouette offer, color, and flow plan, etc
  • Manage the life cycle of all products within the category
  • Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic
  • Lead / communicate seasonal product briefing process
  • Assist / create product presentations for team, executives, GMM, and key milestone meetings

Market Strategy

  • Develop GTM strategies that encompass business planning, long-range concepts, product, distribution, marketing, and operations
  • Ensure correct brand positioning of product line consistent with brand DNA
  • Define and optimize market introduction timelines and approaches for different channels of distribution
  • Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives
  • Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product and color introductions / merchandising assortments
  • Prepare and communicate marketing strategy

Industry, Market, and Consumer Acumen

  • Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics
  • Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products
  • Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs

Financial Aptitude

  • Ensure business units achieve targeted financial results, revenue, and margin
  • Ensure products / product lines meet market requirements while meeting budget, and targeted Go-In-Margin, revenue, quality / pricing, and timelines
  • Analyze and prepare global category business performance reports

Strategic Acting

  • Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process
  • Successfully partner with all other areas within and outside the department to ensure that stories, messages, and overall deliverables are in alignment with the entire department's goals

Result Orientation

  • Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process
  • Manage Business (Processes and Projects)
  • Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner
  • Lead departmental and/or cross-function, special seasonal project teams

Knowledge Skills and Abilities:

  • Proficient level of computer skills, including MS Office
  • Excellent analytical skills
  • Utilize personnel, financial, and material resources effectively and efficiently to get things done
  • Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance
  • Create an effective work environment in which people can perform best by ensuring the availability or resources, e.g. by hiring best people available from outside and inside or by allocating budgets appropriately
  • Excellent oral and written communication skills
  • Build consensus and influence others
  • Tackle conflicts proactively and find constructive solutions together with his/her counterparts

Qualifications (Minimum required education and experience): 

  • Bachelor’s degree with 8+ years related product management, merchandising, or related experience. 
  • Strong verbal/written communications skills and presentation skills are critical. 
  • Knowledge of product creation process is essential.
  • International experience is desirable.
  • Experience managing a small team is preferable.

The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.

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About Reebok

At Reebok, we love fitness. It's what wakes us up in the morning, what we think about all day and what drives us toward tomorrow.

We want to invite people to see fitness the way we do, to be passionate about it the way we are.

We believe fitness can be surprising, amazing and fun. We are so inspired by the impact fitness can have and we want to bring it to the world in a fun, intriguing way.


At Reebok, we have one goal. To enable people to be fit—for life. It's that simple.

We want to break down the barriers to getting fit and bring the fun back to fitness. We believe that fitness is something people should enjoy doing—not a chore. Seem like a lofty goal? Maybe. But we believe it's one worth pursuing.

Reebok has always been a fitness brand and today we are leading a new fitness revolution. Through our groundbreaking partnership with CrossFit, our collaboration with Cirque Du Soleil to create JUKARI, our unmatched footwear, apparel and equipment, and employees who not only talk the talk, but walk the walk, Reebok is uniquely positioned to provide the tools people need to be fit for life. Reebok is THE fitness brand.

At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals—as well as their career and personal objectives. It's part of the fabric of who we are and what we stand for.

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States, and Europe, we are one of the top designers, manufacturers, and marketers of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey.