X

Market Buzz& Industry News

brought to you by Gamechangers

Live From GoPro?s Global Launch In Squaw Valley

09/19/2016

GoPro is hosting more than 300 media, ambassadors, and staff at Squaw Valley, California, this week for the global launch of the Karma drone, the Hero5 Black and Sessions cameras, and the Quik editing app. Stay tuned for real-time details throughout the day, including a live demo of the Karma in action.

The post Live From GoPro’s Global Launch In Squaw Valley appeared first on Transworld Business.

Full Story

United States of America Ski and Snowboard Association Partners with Hookit

09/15/2016

The United States of America Ski and Snowboard Association (USASA) has partnered with Hookit, a data-driven sponsorship platform.

The post United States of America Ski and Snowboard Association Partners with Hookit appeared first on Transworld Business.

Full Story

The People and Parties of Surf Expo | September 8-10, 2016

09/15/2016

Want to catch up on all of the people and parties of the summer Surf Expo 2016 show? We went, we saw, and we rounded up the best photos from the event.

The post The People and Parties of Surf Expo | September 8-10, 2016 appeared first on Transworld Business.

Full Story

686 Opens Its Doors To All Outdoor Athletes and Adventurers Though Its Newest Endeavor, The GLCR Project

09/14/2016

686’s GLCR Project invites all outdoor enthusiasts to join the design process, helping contribute to the design of the company’s outwear products Sept 14, 2016- Los Angeles, CA: Today 686 Technical Apparel is announcing the launch of the GLCR Project, a unique opportunity for outdoor and winter adventurers to become integrated into the design process involved

The post 686 Opens I...

Full Story

SURFER Magazine Extends SURFER [The Bar] CONCEPT TO MAINLAND U.S.

09/14/2016

First Location to Open in Jacksonville, Florida in Winter 2016; Additional Locations Planned for Both East and West Coasts CARLSBAD, Calif. (September 13, 2016) – SURFER [The Bar], the one-of-a-kind bar/restaurant concept from SURFER Magazine, part of The Enthusiast Network, is making its debut on the mainland this Winter with it’s first location opening in

The post SURFER Magazin...

Full Story

Sessions MFG Releases First Outerwear Line Since 2012

09/14/2016

Sessions MFG’s 2016/2017 line is contemporary, innovative, and sets the stage for the brand to relaunch Portland, OR – 9/13/16 – sessionsmfg.com goes live today debuting the first full line of outerwear available to the public since 2012. The brand relaunched in December of 2015 with interactive digital campaigns, a new team, and a series

The post Sessions MFG Releases First Out...

Full Story

Vans Enlists Nine Photographers Turning Global Campaign for All Weather MTE Into an Art Project Shot Exclusively on iPhone

09/14/2016

Stunning campaign shot on iPhone 6s Plus to feature in advertising, retail marketing, e-commerce, social media, and more Cypress, CALIF. (September 14, 2016) – Vans®, the original action sports footwear and apparel brand has partnered with nine influential lifestyle and action sports photographers to develop a comprehensive global marketing campaign shot exclusively on iPhone 6s

Th...

Full Story

UC San Diego Extension To Offer The History Of Surf Photography

09/14/2016

The History of Surf Photography is the first class of its kind offered at the UC San Diego Extension, and will cover over 100 years of surf photography Starting October 4, the UC San Diego Extension will be offering a unique class never before offered in its extensive photography program titled The History of Surf

The post UC San Diego Extension To Offer The History Of Surf Photograph...

Full Story

Spark R&D Announces Expansion as It Celebrates 10-Years of Splitboard Binding Innovation

09/14/2016

Spark R&D celebrates their ten year anniversary with the purchase of the building the company has worked out of for the past 5 years Bozeman, Mont. – Spark R&D, the splitboard binding manufacturer, based in Bozeman, Montana has finalized the purchase of the industrial building it has been working out of for the past five

The post Spark R&D Announces Expansion as It Celebrates 10-Yea...

Full Story

The State Of Surf 2016 | What Does Surfing Need?

09/14/2016

The State Of Surf 2016 | What does Surfing need? By Kailee Bradstreet & Hayley Helms At Surf Expo last week, the industry came together to discuss the overall state of surfing—from the retail landscape and distribution strategies, right down to product innovation and how it’s propelling us forward. In four very short years, our

The post The State Of Surf 2016 | What Does Surfing N...

Full Story

DC Snowboarding Reveals Torstein Horgmo’s Signature Collection for Winter 2017

09/13/2016

Torstein Horgmo’s new Winter 2017 collection with DC features minimalist design and innovative technology September 13, 2016 (Huntington Beach, Calif.) –Today, DC Snowboarding and world-class pro snowboarder, Torstein Horgmo introduce his signature collection featuring clean, minimalist design, top-shelf technologies and confidently understated style. Torstein has a knack for making the...

Full Story

Think With Google Analyzes the Fashion Trends of 2016

09/13/2016

Using their search data, Think With Google has released a report detailing the fashion trends of 2016, and what we can expect to see going into 2017 These days, fashion is fast. Brands hardly have time to capitalize on one trend, before it’s out the door and the newest “must-have” item has taken its place.

The post Think With Google Analyzes the Fashion Trends of 2016 appeared f...

Full Story

Mizu?s New Office in Amsterdam Will Serve as the European Headquarters for the Brand

09/13/2016

Mizu recently signed a partnership agreement with its two largest European distributors, resulting in the new Amsterdam offices for the brand Del Mar, California – Mizu, a high-end producer of vacuum insulated drinkware and other reusable products recently singed a partnership agreement with its two largest European distributors. Under the agreement, Mizu formed Mizu Europe B.V., a

<...

Full Story

Mountain Dew Creates SuperSnake – A Hybrid Snowboard and Skateboard Dream Course on Snow

09/13/2016

22-Minute Short Film Documentary to Be Televised Nationally on ABC, Sunday, October 16 Featuring Olympic Snowboarder Danny Davis, Pro Skater Sean Malto and More PURCHASE, N.Y., September 13, 2015 – Mountain Dew®, in collaboration with Snow Park Technologies and CA RampWorks, announced today the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on

Th...

Full Story

Patagonia Launches Vote Our Planet: A National Campaign Urging Americans to Vote Up and Down the Ballot to Protect Our Air, Water and Soil

09/12/2016

Patagonia has committed an estimated $1M to raise awareness about the environment as a top election issue and support get-out-the-vote organizations Today, Patagonia is launching Vote Our Planet – a major non-partisan environmental campaign urging Americans to vote up and down the ballot to elect officials and support referendums that will defend our planet’s air,

The post Patagon...

Full Story

Richer Poorer Welcomes Ian Crane, Oliver Kurtz, Evan Mock, and Dylan Goodale

09/12/2016

Richer Poorer, a men’s and women’s brand that focuses on making your favorite basics as comfortable and fashion-forward as possible, announces the addition of four new professional athletes to their ambassador team San Juan Capistrano, CA (September 7th, 2016) – Richer Poorer, a lifestyle brand focused on the Innerwear category, announces the addition of professional

The post Ri...

Full Story

Neff Headwear Announces Star Wars Collaboration

09/12/2016

Neff Headwear has collaborated with Lucasfilm on a Star Wars collection to celebrate the upcoming Rogue One: A Star Wars Story film Neff Headwear has announced their new collection with Star Wars, just in time for the release of the upcoming Rogue One: A Star Wars Story film. Neff CEO, Shaun Neff commented, “What a dream

The post Neff Headwear Announces Star Wars Collaboration appe...

Full Story

Top Product Picks from Surf Expo September 2016

09/12/2016

Surf Expo wrapped up this Saturday in Orlando, Florida. We were on the floor checking out what's new with products, as well as brands' varying strategies and approaches to the evolving retail landscape. Here's what we learned.

The post Top Product Picks from Surf Expo September 2016 appeared first on Transworld Business.

Full Story

Case Study | How evo Scaled Specialty Retail with ?La Familia? Network

09/12/2016

evo Founder Bryce Phillips leverages strengths of like-minded retail partners to create ultimate "customer-focused" network.

The post Case Study | How evo Scaled Specialty Retail with ‘La Familia’ Network appeared first on Transworld Business.

Full Story

?Fate of Retail? Part 3 | The Amazon Effect

09/09/2016

‘Fate of Retail’ Part 3 | The Amazon Effect Many are calling it the ‘Amazon Effect’. Everyone is feeling it. What can brands and retailers do about it? Amazon started out of Jeff Bezo’s garage back in 1994. The online book store has grown and evolved into the world’s largest online retailer with a reported $107 billion in sales last year.

The post ‘Fate of Retail...

Full Story