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Asics

Irvine, CA

http://www.asicsamerica.com/

ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
History

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.


Current Positions

Asics
Boston, MA


Director of New Business, Global Digital Commerce

July 25th, 2017

POSITION PURPOSE: The Director of New Businesses, Global Digital Commerce (DNB) is responsible for leading strategic development and sales growth of ASICS’ global digital commerce initiatives from ideation through stabilization. This role requires a proven track record in managing

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Asics
Boston, MA


Manager, Consumer & Market Intelligence

June 30th, 2017

POSITION SUMMARY STATEMENT: To deliver insights across all key touchpoints we have with the consumer with a special focus on shopping & media on a global level. This role is the Regional Market Intelligence representative that delivers regional input into the Global Consumer

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